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Social Media can’t fix everything
I read an interesting article on Groundswell which highlights a very important aspect of BP’s current social media nightmare and what they should do about it. Basically the suggestion is to do nothing...
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Does social media affect mobile marketing in South Africa?
There is so much to say here, but I will leave you with one of my most important observations. Social Media is the platform that companies can use to engage their mobile audience! ALL social media...
View ArticleHow social media affects Google search results
Google is still the primary place that people go when looking for something online. Social media has become the number one activity on the web. The reason social media had become so popular is because...
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New Keynote on Social Media – Consumer 2.0
I am happy to announce that almost a years worth of ideas and concepts are neatly wrapped up in my latest keynote presentation. Consumer 2.0 The past ten years have seen the world move closer and...
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How valuable is your website in business to business purchasing decisions?
The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well...
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Digital lifestyles create a way to segment our target market
One of the biggest challenges with online marketing is segmenting your market. The normal demographic, geographic and psychgraphic segmentatics tools don’t always work when looking at digital...
View ArticleGreat social media brand tips from Nike
I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin spoke about social media as a key part in branding but not the main part. I have...
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Content Strategy: Keeping it fresh
A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any...
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Social Reinvention – New Keynote Presentation
I am proud to present the result of over a years worth of research in a Keynote Presentation called Social Reinvention. Social Technology (Social Media) has thrown many businesses and industries into a...
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Why social media and radio are best friends
Birds of a feather flock together. The old saying rings very true when it comes to media channels that drive social interaction instead of one way broadcasting. Media channels that have a ‘live’...
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